Resume Revisited

Where’s the Beef?

A question that is seldom asked: is a traditional resume a good expression of the information that potential clients, employers, or recruiters really want to know? No. Resumes are typically too dense, or too terse, hard to scan, unclear what they really mean, incomplete, and inaccurate. Below, I have redesigned my resume the way a skilled information architect would come at the problem.

What experience do I really have and what results have I really been responsible for? To answer those questions, I have broken down the information into significant factors and statistics that can be taken in at a glance.

Number of projects worked on 87
Projects that included implementation step 67 (77%)
Types of Project Deliverable
Mobile apps 15 (17%)
Online products/online apps 20 (23%)
Websites 25 (29%)
Software apps 11 (13%)
Managerial or organizational-only projects
(business-opportunity discovery, strategic research, product-road-map planning, market analysis, project rescues, setting up product-development departments and developing “innovation” practices within organizations)		 25 (29%)
Product-Development Function Performed
 % of projects
Strategic Research into Online Business Opportunities 80%
Product or Website Strategy 80%
Concept Innovation (inventing initial concepts, businesses cases, evaluation) 65%
Analysis & Modeling (BA) 50%
UI / Interaction Design / Information Architecture / Prototyping 50%
Project Management 70%
General Performance
Avg. budgetary performance (last 5 years) -20% to +15% average
Avg. schedule performance (last 5 years) +-1 wk per 1 mo. of project
Cancellations due to quality problems, schedule, or budget overruns 0%
Successful launches (worked as planned minus a few minor bugs) 95%
Number of direct hires 22
Success rate of hires (stay longer than 6 mo.) 90%
Number of terminations performed (incl. other’s hires) 10
Industry Experience
Distribution of my projects by industry. Project durations avg. between 5 wk. and 9 mo. Please bear in mind that as a trained professional, I find it very easy to get up on new industries, or develop the depth & breadth of my knowledge.
Media & News 10*
Telecoms (mobile) 10*
Travel, Sports, Hospitality, & Entertainment 9
Internet/Agency 8*
Professional Associations 6
Professional Services 6*
Financial Services / Payment Systems 6*
Retail 5
Recruiting 5*
Engineering 4*
Enterprise Software 4
Publishing & Syndication 3*
Transit/Government 3
Utilities 3
Cable/Satellite 2
Life Sciences 2
Real Estate 2
* Industries I’ve worked in as a full-time employee
Sales Meetings (lead consultant role) 200
Workshops (on all aspects of digital strategy and product development) 19
Notable Clients & Employers
Dish Network, First Data, GE, Mammoth Mountain Ski Area, Novus Biologicals, Capital Metro Transit Authority, PGA of America, Vodafone, Experian, Great Universal Stores, Carlton Communications, Dice, Dow Jones, Denver Water, World Wide Pants, Energy Central, Tendril Networks, Toys R Us, Western Union, Financial Planning Association, AORN, AT&T, Mary Kay, Coors, to name a few.
Notable Digital Products I’ve Helped Plan, Innovate, Design, Develop, or Manage
Product My Contrib. Year Outcome
TribFeed: revolutionary online analytics, micro-payments, and syndication platform 6 mo. 2010 In Beta
Dice.com Product Strategic Planning: research & planning to take Dice beyond job boards, resumes, job ads, and social networking 3 mo. 2010 3-yr road map
Novus Biologicals retail site and academic research tool 4 mo. 2009 Launched
FDC VLBC: online store-card business center 3 mo. 2009 Launched
XPM Office: project-management system based on cybernetics 4 mo. 2009 Launched
Mary Kay iPhone Virtual Makeover ¼ mo. 2009 Concept/Prototype
Coors iPhone Brand Equity Monitor ¼ mo. 2009 Concept/Prototype
ICON Fitness iPhone Workout Tools ¼ mo. 2009 Concept/Prototype
UTA iPhone Transit Toolkit ¼ mo. 2009 Concept/Prototype
Dish Network Customer Servce Center 2 mo. 2009 Launched
Denver Water Consumer Website 6 mo. 2009 Launched
Mammoth Mountain Ski Area: first a la carte-style, contextual resort-wide integrated ecommerce site 6 mo. 2008 Launched
FDC ICVerify: desktop POS 2 mo. 2008 Launched
EnergyCentral 3.0 4 mo. 2008 Launched
Tendril In-home Energy Management System 3 mo. 2008 Launched
World Wide Pants (David Letterman) Social Networking Browser 2 mo. 2008 Concept/Prototype
FPA Consumer Portal 8 mo. 2008 Launched
SkyTerra Next-gen MVNO platform 3 mo. 2008 In Dev
Austin Transit Next-generation web portal 6 mo. 2008 In Dev (postponed)
FDC YourPay: Internet Payment Gateway 3 mo. 2007 Launched
Project management mobile tool to help with just-in-time resource allocation of large equipment in large construction projects 3 mo. 2006 Concept/Prototype
Mobile web and voice-activated restaurant ordering system 2 mo. 2006 Concept/Prototype
Managerial Insights Pro: an online diagnostic and expert system for managers to identify and remedy organizational and managerial problems 24 mo. 2005 Launched
C-DAT Engineering Decision-Support tool for in-the-field decision-making about contaminated waste 2 mo. 2004 Launched
Dice redesign (for eFinancialCareers) 6 mo. 2002 Launched
NewsCorp redesign (for eFinancialNews) 6 mo. 2001 Launched
Vodafone Interactive (portfolio of mobile apps and web-to-mobile portal) 18 mo. 1999 Launched
lastMinute.co.uk: Travelocity-owned discount travel site 3 mo. 1999 Launched
rabbiton.com: teen ezine 1 mo. 1999 Launched
upMyStreet.co.uk: Scripps-owned local information aggregator and search 3 mo. 1998 Launched
emptyspace.co.uk: digital studio and online ticketing and order processing system for fringe theater market 9 mo. 1998 Launched
143 mo.


Recruiting 5*